Data protection

Privacy Policy

1) Information on the collection of personal data and contact details of the data controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data is any data that can be used to personally identify you.

1.2 The data controller for this website within the meaning of the General Data Protection Regulation (GDPR) is Induit GmbH, Belziger Straße 25, 14797 Kloster Lehnin, Germany, hello@newqu.de. The data controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the data controller). You can recognize an encrypted connection by the "https://" prefix and the padlock symbol in your browser's address bar.

2) Data collection when visiting our website

When you simply use our website for informational purposes, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

• Our visited website
• Date and time of access
• Amount of data sent in bytes
• Source/referrer from which you accessed this page
• Browser used
• Operating system used
• IP address used (possibly in anonymized form)

The processing is carried out in accordance with Article 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used for any other purpose. However, we reserve the right to subsequently review the server log files should there be concrete indications of unlawful use.

3) Hosting

Hosting by Shopify

We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify"), for the purpose of hosting and displaying our online shop, based on data processing on our behalf. All data collected on our website is processed on Shopify's servers. As part of the aforementioned services provided by Shopify, data may also be transferred to Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc., or Shopify (USA) Inc. for further processing on our behalf. In the event of data transfer to Shopify Inc. in Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission. Further information on Shopify's data protection practices can be found on the following website: https://www.shopify.de/legal/datenschutz

Further processing on servers other than those mentioned above by Shopify will only take place within the scope outlined below.

4) Cookies

To make your visit to our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of your browser session, i.e., after you close your browser (session cookies). Other cookies remain on your device and allow us to recognize your browser on your next visit (persistent cookies). When cookies are set, they collect and process certain user information, such as browser and location data, as well as IP addresses, to varying degrees. Persistent cookies are automatically deleted after a specified period, which can vary depending on the cookie. You can find the storage duration of each cookie in your web browser's cookie settings.

Some cookies are used to simplify the ordering process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If any of the cookies we use also process personal data, this processing is carried out in accordance with Article 6(1)(b) GDPR for the performance of the contract, in accordance with Article 6(1)(a) GDPR in the case of consent, or in accordance with Article 6(1)(f) GDPR to protect our legitimate interests in ensuring the best possible website functionality and a user-friendly and effective website experience.

Please note that you can configure your browser to notify you when cookies are being set, allowing you to decide whether to accept them individually, or to block cookies in certain cases or entirely. Each browser manages cookie settings differently. This is described in the help menu of each browser, which explains how to change your cookie settings. You can find this information for the respective browsers at the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehne

Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en

Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac

Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Making contact

When you contact us (e.g., via contact form or email), personal data is collected. The specific data collected when using a contact form is indicated on the form itself. This data is stored and used solely for the purpose of responding to your inquiry, contacting you, and for the associated technical administration. The legal basis for processing this data is our legitimate interest in responding to your inquiry, pursuant to Article 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Article 6(1)(b) GDPR. Your data will be deleted after your inquiry has been fully processed. This is the case when it is clear from the circumstances that the matter has been resolved and provided that no statutory retention obligations apply.

6) Data processing when opening a customer account and for contract processing

In accordance with Article 6(1)(b) GDPR, personal data will continue to be collected and processed if you provide it to us for the performance of a contract or when opening a customer account. The specific data collected is evident from the respective input forms. You can delete your customer account at any time by sending a message to the data controller's address provided above. We store and use the data you provide for contract processing. After complete contract fulfillment or deletion of your customer account, your data will be blocked in accordance with tax and commercial law retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or we have reserved the right to further use your data as permitted by law.

7) Use of customer data for direct marketing

7.1 Registration for our email newsletter

When you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required to send you the newsletter is your email address. Providing any further information is voluntary and is used to personalize our communications with you. We use the double opt-in procedure for sending our newsletter. This means that we will only send you an email newsletter after you have explicitly confirmed that you consent to receiving it. We will then send you a confirmation email asking you to click on a link to confirm that you wish to receive the newsletter in the future.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6 Paragraph 1 Letter a of the GDPR. When you subscribe to the newsletter, we store your IP address, which is registered by your internet service provider (ISP), as well as the date and time of registration, in order to be able to trace any potential misuse of your email address at a later date. The data we collect when you subscribe to the newsletter is used exclusively for sending you promotional material via the newsletter. You can unsubscribe from the newsletter at any time via the unsubscribe link provided in the newsletter or by sending a corresponding message to the data controller named above. After you unsubscribe, your email address will be immediately deleted from our newsletter mailing list, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes permitted by law, about which we inform you in this privacy policy.

7.2 Newsletter distribution via MailChimp

Our email newsletters are sent via the technical service provider The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (http://www.mailchimp.com/), to whom we transfer the data you provided when subscribing to the newsletter. This transfer is based on Art. 6 para. 1 lit. f GDPR and serves our legitimate interest in using an effective, secure, and user-friendly newsletter system. Please note that your data is generally transferred to and stored on a MailChimp server in the USA.

MailChimp uses this information to send and statistically analyze newsletters on our behalf. For this analysis, the emails we send contain web beacons or tracking pixels, which are single-pixel image files stored on our website. This allows us to determine whether a newsletter message has been opened and which links, if any, have been clicked. MailChimp uses these web beacons to automatically generate general, non-personal statistics about responses to newsletter campaigns. Based on our legitimate interest in the statistical analysis of newsletter campaigns to optimize our advertising communication and better target recipient interests, the web beacons also collect and process data from the respective newsletter recipient (email address, time of access, IP address, browser type, and operating system) in accordance with Article 6(1)(f) of the GDPR. This data allows for individual inferences about the newsletter recipient and is processed by Mailchimp to automatically create statistics that show whether a particular recipient has opened a newsletter message.

If you wish to deactivate data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.

MailChimp may also use this data itself, in accordance with Article 6(1)(f) GDPR, based on its own legitimate interest in tailoring and optimizing the service to user needs and for market research purposes, such as determining the countries of origin of the recipients. However, MailChimp does not use the data of our newsletter recipients to contact them directly or to share it with third parties.

To protect your data in the USA, we have concluded a data processing agreement with MailChimp based on the European Commission's standard contractual clauses to enable the transfer of your personal data to MailChimp. This data processing agreement can be viewed at the following web address: https://mailchimp.com/legal/data-processing-addendum/

You can view MailChimp's privacy policy here:

https://mailchimp.com/legal/privacy/

7.3 Product availability notification via email

If our online shop offers the option to be notified by email when selected, temporarily unavailable items become available, you can subscribe to our email notification service. By subscribing, you will receive a one-time email notification informing you when your selected item is available. The only mandatory information required to send you this notification is your email address. Providing additional information is voluntary and may be used to personalize our communications with you. We use a double opt-in process for sending these notifications. This means that we will only send you a notification after you have explicitly confirmed your consent to receive such messages. We will send you a confirmation email asking you to click a link to confirm that you wish to receive these notifications.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6 Paragraph 1 Letter a of the GDPR. When you register for our email notification service regarding product availability, we store your IP address, which is registered by your Internet Service Provider (ISP), as well as the date and time of registration, in order to be able to trace any potential misuse of your email address at a later date. The data we collect when you register for our email notification service regarding product availability is used exclusively for the purpose of informing you about the availability of a specific item in our online shop. You can unsubscribe from the email notification service regarding product availability at any time by sending a corresponding message to the data controller named above. After you unsubscribe, your email address will be immediately deleted from our mailing list, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes that are legally permitted and about which we inform you in this statement.

8) Data processing for order processing

8.1 To process your order, we work with the following service providers, who support us in whole or in part in fulfilling concluded contracts. Certain personal data is transferred to these service providers in accordance with the following information.

The personal data we collect will be shared with the transport company commissioned with delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We will share your payment data with the commissioned bank as part of the payment processing, insofar as this is necessary for the payment processing. If payment service providers are used, we will inform you explicitly about this below. The legal basis for the transfer of data is Article 6 Paragraph 1 Letter b GDPR.

8.2 To fulfill our contractual obligations to our customers, we work with external shipping partners. We will pass on your name, delivery address, and, if necessary for delivery, your telephone number, exclusively for the purpose of delivering the goods (Art. 6 para. 1 lit. b GDPR) to a shipping partner selected by us.

8.3 Use of specialized service providers for order processing and fulfillment

- Billbee

Order processing is handled by the service provider "Billbee" (Billbee GmbH, Paulinenstrasse 54, 32756 Detmold). Your name, address, and any other personal data will be transferred to Billbee in accordance with Article 6 Paragraph 1 Letter b of the GDPR solely for the purpose of processing your online order. Your data will only be shared to the extent that it is actually necessary for processing the order. Details regarding Billbee's data protection practices and its privacy policy can be found on Billbee's website at "billbee.io".

8.4 Use of payment service providers (payment services)

- Apple Pay

If you choose the "Apple Pay" payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment processing is handled via the "Apple Pay" function on your iOS, watchOS, or macOS device by charging a payment card stored with "Apple Pay." Apple Pay uses security features integrated into your device's hardware and software to protect your transactions. Authorizing a payment requires entering a code you previously set and verifying your identity using your device's "Face ID" or "Touch ID" function.

For payment processing purposes, the information you provide during the ordering process, along with details of your order, will be transmitted to Apple in encrypted form. Apple then re-encrypts this data with a developer-specific key before transmitting it to the payment service provider of the payment card stored in Apple Pay. This encryption ensures that only the website where the purchase was made can access the payment information. After the payment has been processed, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the successful payment.

If personal data is processed during the described transfers, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.

Apple retains anonymized transaction data, including the approximate purchase amount, date, and time, as well as whether the transaction was successful. Anonymization completely eliminates any possibility of identifying individuals. Apple uses this anonymized data to improve Apple Pay and other Apple products and services.

When you use Apple Pay on your iPhone or Apple Watch to complete a purchase you made through Safari on your Mac, your Mac and the authorizing device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can identify you personally. You can disable the ability to use Apple Pay on your Mac in your iPhone's settings. Go to "Wallet & Apple Pay" and turn off "Allow Payments on Mac."

Further information on data protection with Apple Pay can be found at the following web address: https://support.apple.com/de-de/HT203027

- Klarna

When you select a Klarna payment service, payment processing is handled by Klarna Bank AB (publ) [https://www.klarna.com/de], Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). To enable payment processing, your personal data (first and last name, street, house number, postal code, city, gender, email address, telephone number, and IP address) as well as data related to the order (e.g., invoice amount, items, delivery method) will be transmitted to Klarna for the purpose of identity and credit checks, provided you have expressly consented to this in accordance with Art. 6 Para. 1 lit. a GDPR during the ordering process. You can see which credit agencies your data may be forwarded to here:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values ​​(so-called score values). If score values ​​are included in the credit report, they are based on a scientifically recognized mathematical-statistical method. Address data is among the factors, but not the only one, used in calculating the score values. Klarna uses the information obtained about the statistical probability of a payment default to make a balanced decision regarding the establishment, execution, or termination of the contractual relationship.

You can withdraw your consent at any time by sending a message to the data controller or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for processing payments in accordance with the contract.

Your personal data will be processed in accordance with applicable data protection regulations and as described in Klarna's privacy policy for data subjects residing in Germany: https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy

or for those residing in Austria: https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy

treated.

- Paypal

When paying via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal, we forward your payment data to PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") for payment processing. This transfer is carried out in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent necessary for payment processing.

For the payment methods credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal, PayPal reserves the right to conduct a credit check. For this purpose, your payment data may be transferred to credit agencies in accordance with Art. 6 Para. 1 lit. f GDPR based on PayPal's legitimate interest in determining your creditworthiness. PayPal uses the result of the credit check regarding the statistical probability of payment default to decide whether to offer the respective payment method. The credit check may contain probability values ​​(so-called score values). If score values ​​are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical procedure. Address data is among the data used, but not the only data, in the calculation of the score values. For further information on data protection, including the credit agencies used, please refer to PayPal's Privacy Statement: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual processing of payments.

- Shopify Payments

We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered via Shopify Payments, payment processing is handled by the technical service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we transfer the information you provided during the ordering process, along with information about your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency, and transaction number) in accordance with Article 6 Paragraph 1 Letter b GDPR. Your data is transferred exclusively for the purpose of payment processing with Stripe Payments Europe Ltd. and only to the extent necessary for this purpose. Further information on Shopify Payments' privacy policy can be found at the following web address: https://www.shopify.com/legal/privacy.

You can find information on data protection regarding Stripe Payments Europe Ltd. here: https://stripe.com/de/privacy

- IMMEDIATELY

When selecting the payment method "SOFORT," payment processing is handled by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we transfer the information you provided during the ordering process, along with information about your order, in accordance with Article 6 Paragraph 1 Letter b GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data is transferred exclusively for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary for this purpose. You can find further information about SOFORT's data protection policy at the following web address: https://www.klarna.com/sofort/datenschutz.

9) Online Marketing

9.1 Facebook Pixel for creating Custom Audiences with advanced data matching (with cookie consent tool)

Within our online service, the so-called "Facebook pixel" of the social network Facebook is used in the mode of extended data matching, which is operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook").

Based on the user's explicit consent, when a user clicks on an advertisement we have placed on Facebook, the Facebook Pixel adds a parameter to the URL of our linked page. This URL parameter is then stored in the user's browser via a cookie set by our linked page itself. This cookie also collects specific customer data, such as the email address, which we collect on our website linked to the Facebook ad during processes like purchases, account logins, or registrations (extended matching). The Facebook Pixel then reads this cookie and transmits the data, including the specific customer data, to Facebook.

With the help of the Facebook pixel with advanced matching, Facebook can precisely identify visitors to our website as a target audience for displaying advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook pixel with advanced matching to ensure that the Facebook Ads we place are only shown to Facebook users who have demonstrated an interest in our website or who exhibit certain characteristics (e.g., interests in specific topics or products, determined based on the websites they visit) that we transmit to Facebook (so-called "Custom Audiences"). We also use the Facebook pixel with advanced matching to ensure that our Facebook Ads correspond to the potential interests of users and are not perceived as intrusive. Furthermore, we can evaluate the effectiveness of Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion"). Compared to the standard version of Facebook Pixel, the enhanced matching feature helps us to better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.

All transmitted data is stored and processed by Facebook, allowing a connection to the respective user profile and enabling Facebook to use the data for its own advertising purposes in accordance with the Facebook Data Policy (https://www.facebook.com/about/privacy/). This data may allow Facebook and its partners to display advertisements on and off Facebook.

These processing operations are carried out exclusively with the express consent given in accordance with Art. 6 para. 1 lit. a GDPR.

Consent to the use of the Facebook pixel may only be given by users who are older than 16 years of age. If you are younger, please ask your parent or guardian for permission.

The information generated by Facebook is generally transmitted to and stored on a Facebook server; this may also involve transmission to the servers of Facebook Inc. in the USA. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, remove the checkmark next to the "Facebook Pixel" setting in the "Cookie Consent Tool" integrated on the website.

9.2 Google AdSense

This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. Google AdSense also uses web beacons (small, invisible graphics) to collect information. These web beacons allow simple actions, such as website traffic, to be recorded, collected, and analyzed.

The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is generally transmitted to and stored on a Google server. This may also involve transmission to the servers of Google LLC in the USA.

Google uses the information obtained in this way to analyze your usage patterns with regard to AdSense ads. The IP address transmitted by your browser as part of Google AdSense is not combined with other Google data. The information collected by Google may be transferred to third parties if required by law and/or if third parties process this data on Google's behalf.

Details about the data processing initiated by Google AdSense and how Google handles website data can be found here: https://policies.google.com/technologies/partner-sites

The data processing described above is carried out in accordance with Article 6(1)(f) GDPR for the purpose of targeted advertising to the user by third-party advertisers, whose advertisements are displayed on this website based on the analyzed user behavior. This processing also serves our financial interest in exploiting the economic potential of our website through the paid display of personalized third-party advertising content.

You can find further information about Google's privacy policy at the following web address: https://www.google.de/policies/privacy/

You can permanently disable cookies for ad preferences by preventing them through a corresponding setting in your browser software, or you can download and install the browser plug-in available at the following link:

https://www.google.com/settings/ads/plugin?hl=de

Please note that certain features of this website may not be available or may be limited if you have disabled the use of cookies.

Where legally required, we have obtained your consent for the processing of your data as described above, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please follow the instructions for submitting an objection as described above.

9.3 Use of Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, within the framework of Google Ads, the conversion tracking service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers on external websites using advertising materials (so-called Google AdWords). Based on the data from the advertising campaigns, we can determine the success of individual advertising measures. Our aim is to show you advertising that is relevant to you, to make our website more interesting for you, and to ensure a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on a Google ad. Cookies are small text files that are stored on your device. These cookies typically expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Therefore, cookies cannot be tracked across the websites of different Google Ads customers. The information obtained using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. These customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can personally identify users.

Details about the processing triggered by Google Ads Conversion Tracking and how Google handles website data can be found here: https://policies.google.com/technologies/partner-sites

If you do not wish to participate in tracking, you can block this by disabling the Google Conversion Tracking cookie in your internet browser under "User settings." You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising pursuant to Art. 6 para. 1 lit. f GDPR. The use of Google Ads may also involve the transfer of personal data to the servers of Google LLC in the USA.

You can find further information about Google's privacy policy at the following web address: https://www.google.de/policies/privacy/

You can permanently opt out of Google Ads conversion tracking by downloading and installing the browser plug-in available from Google at the following link:

https://www.google.com/settings/ads/plugin?hl=de

Please note that certain features of this website may not be available or may be limited if you have disabled the use of cookies.

Where legally required, we have obtained your consent for the processing of your data as described above, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, deactivate this service in the "cookie consent tool" provided on the website or, alternatively, follow the instructions for objecting as described above.

10) Retargeting/ Remarketing/ Referral Advertising

Google Ads Remarketing

Our website uses the functions of Google Ads Remarketing to advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. This processing is based on our legitimate interest in the optimal marketing of our website pursuant to Art. 6 para. 1 lit. f GDPR.

Further data processing only takes place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads you see on the web. If you are logged into Google during your visit to our website, Google will use your data together with Google Analytics data to create and define target audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to create target audiences. When using Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC in the USA.

Details about the data processing triggered by Google Ads Remarketing and how Google handles website data can be found here: https://policies.google.com/technologies/partner-sites

You can permanently opt out of Google Ads Remarketing setting cookies by downloading and installing the browser plug-in from Google available at the following link:

https://www.google.com/settings/ads/onweb/

Further information and the privacy policy regarding advertising and Google can be found here:

https://www.google.com/policies/technologies/ads/

Where legally required, we have obtained your consent for the processing of your data as described above, in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, deactivate this service in the "cookie consent tool" provided on the website or, alternatively, follow the instructions for objecting as described above.

11) Rights of the data subject

11.1 The applicable data protection law grants you the following rights as a data subject (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis stated for the respective conditions for exercising these rights:

• Right of access pursuant to Art. 15 GDPR;
• Right to rectification pursuant to Article 16 GDPR;
• Right to erasure pursuant to Article 17 GDPR;
• Right to restriction of processing pursuant to Article 18 GDPR;
• Right to information pursuant to Article 19 GDPR;
• Right to data portability pursuant to Art. 20 GDPR;
• Right to withdraw consent pursuant to Art. 7 para. 3 GDPR;
• Right to lodge a complaint pursuant to Article 77 GDPR.

11.2 Right of objection

If we process your personal data based on our overriding legitimate interest as part of a balancing of interests, you have the right to object to this processing at any time, on grounds relating to your particular situation, with effect for the future.

If you exercise your right to object, we will cease processing the data in question. However, further processing remains possible if we can demonstrate compelling legitimate grounds for the processing which override your interests, fundamental rights and freedoms, or if the processing serves the purpose of establishing, exercising or defending legal claims.

If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing. You can exercise your right to object as described above.

If you exercise your right to object, we will cease processing the data in question for direct marketing purposes.

12) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if applicable – additionally by the respective statutory retention period (e.g. commercial and tax law retention periods).

When processing personal data on the basis of explicit consent pursuant to Art. 6 para. 1 lit. a GDPR, this data will be stored until the data subject withdraws his or her consent.

If statutory retention periods exist for data processed in the context of contractual or quasi-contractual obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the expiry of the retention periods, provided that it is no longer required for the performance of a contract or for initiating a contract and/or we no longer have a legitimate interest in its continued storage.

When processing personal data on the basis of Article 6(1)(f) GDPR, this data will be stored until the data subject exercises their right to object pursuant to Article 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves the purpose of establishing, exercising or defending legal claims.

When processing personal data for direct marketing purposes on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until the data subject exercises his or her right to object pursuant to Art. 21 para. 2 GDPR.

Unless otherwise stated in the other information in this declaration regarding specific processing situations, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.